Book Butter bis zum Rand

Details

“Butter to the brim!” was Mama Wiesner’s instruction to her two boys, Daniel and Manuel, not to skimp on the expensive butter when spreading sandwiches. More than 30 years later, her saying has become a metaphor for the success of the Wiesner family gastronomy: strong values, uncompromising quality thinking and a great sense of responsibility have turned the small family business into a successful gastronomic empire with 30 restaurants. This richly illustrated book provides an intimate look behind the scenes and is also a highly inspiring guide to innovative and modern business management.

Steven Schneider (*1964), author, born in Lugano and raised by an Italian mother who was a great cook, writes columns and novels as well as books about family businesses that fascinate him. He was impressed by the refreshing openness of the Wiesner family gastronomy, as well as the self-critically reflective and highly innovative way in which the company is run. And incidentally, he ate very well a few times while researching for this book.

• Number of pages: 250
• Weight: 1550g
• Size: H285mm x B235mm x D26mm
• Year: 2025