Hibi

Hibi means “day for day” or “daily” in Japanese. It was chosen in the hope that one would be able to enjoy its fragrance every day, matching the mood or occasion of the day. The design of the logo combines two adjacent Chinese characters, “日” (day).
Even on an ordinary day, in the midst of familiar surroundings, triggered by an aroma, your mind starts to wander. hibi is a little gentle interruption in everyday life, like a reminder of a view of the sky or flowers blowing in the wind. The opportunity to enjoy fragrances can always be in your pocket.