FREITAG

In 1993, two brothers from Davos, Markus and Daniel Freitag, both trained as designers, developed a messenger bag made from old truck tarpaulins, used bicycle inner tubes and car seat belts. The two passionate cyclists were inspired by New York bicycle messenger bags on the one hand and the long-distance traffic on Zurich’s Hardbrücke bridge – the panorama of their shared kitchen – on the other. In 1995, the product range of the company, then still called Freitag Retour, comprised five models, which were sold not only in Switzerland but also in Germany. With upcycling and the circular economy, the product and the associated brand struck a social chord. By using recycled materials, every Freitag product is unique.